Having an online presence is crucial for the 21st century business. Love it or loathe it – but ignore it at your peril. Over 75% of British adults are online every day and it’s remarkably easy and cost effective to ensure that your business is visible. This is particulary true in light of the impact that COVID-19 has had on the economy. Your business simply can't afford to be invisible which is why using an experienced copywriter is so important.
It’s common for SMEs to tell our public relations team they simply don’t have the time to keep on top of social media. They are too busy running their business and that’s how it should be. Let the expert journalists at Republic Relations public relations take away the hassle and faff to deliver a monthly or quarterly schedule of informative, hard working and relevant social media content. You just approve it and then forget about it. Easy peasy – and it’s a lot cheaper than you think.
Imagine blogs as the shutters of a bricks and mortar store. If you don’t blog, the shutters are permanently down as nobody will find your business on the high street. Your competitors are blogging like mad – their shutters are up, their doors are open and there are flags flying on the roof!
Chances are if you are booking a hotel or restaurant you will check out the reviews. Now, thanks to sites such as Trust Pilot most business sectors can be reviewed. Get a bad one and you’re stuffed. It can be a full time job to encourage happy customers to say nice things about you.
Facebook, Google Plus, Pinterest, Instagram etc are ideal platforms for B2C businesses. Great imagery is usually crucial but you can also engage just by conversing with your customers and having a bit of banter.
LinkedIn, Twitter, Slideshare, YouTube etc are perfect platforms for B2B organisations. Impactful posts will ensure you are seen as an expert in your field. You will be the envy of all your competitors.