Well, the advertising and marketing world has got itself all worked up by an announcement from UK brand Lush who announced a divorce from social media. Lush recently posted a £4m loss, but as only one quarter of its business comes from e-commerce perhaps its decision to build on its remaining business is not such a bad idea. Although I could be the lone voice in the communications sphere on this one. The company has said rather than communicate with customers and fans via Fac